Multimodality Reading Group meeting, Thursday 30 June

We are pleased to invite you to our next meeting of the multimodality reading group on Thursday 30 June. Please use this link ( to check the time difference.

Time: Thursday, 30 June, 2022, 13:00-14:00 (BST)

The reading material for this meeting is:

Sungwoo Kim & In Chull Jang (2022) A trajectory of a mediational means in protest: the hand placard in South Korea’s Candlelight Protests, Social Semiotics, 32:2, 205-223, DOI: 10.1080/10350330.2020.1730555


While positioning this research within the growing body of scholarship related to linguistic landscape of protest, we illustrate a distinctive form of analysis. Rather than giving a generalized, extensive, or quantitative description, we focus on a qualitative and in-depth analysis of a single protest tool in relation to protest actions and space-making. Drawing on the concept of “mediational means” from mediated discourse analysis, we analyze the linguistic and semiotic functions and effects of sonp’aenmal (hand placard), a protest tool uniformly and widely employed during South Korea’s 2016–2017 Candlelight Protests. Based on a corpus of protest images and our autoethnographic accounts of direct participation, we examine why this sign emerged as an important tool in the protest space, how it was utilized ritually and creatively, and the effects of its use on protesters’ experiences, sensitivity, and identity. Competing discursive effects caused by its uniform design and widespread use are discussed further.

This meeting will be hosted at 13:00 (BST) on Thursday 30 June. If you are interested in joining the discussion, please use the link below:

Join Zoom Meeting

Meeting ID: 810 8911 8784

Password: 6sA@NC

Looking forward to seeing you.

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